Generative search experience: the next step in search engine UX?

Inconvenience is the mother of invention.

The Google Generative Search Experience and all its possibilities — Image from Google https://blog.google/products/search/generative-ai-search/

We all know that AI is the new hotness, so it was only a matter of time before Google made strides in this new, and lucrative, space. On May 10th at Google’s annual I/O conference, Search Labs was announced. This experimental space–represented by a flask icon nestled between images and…